Tracey Robinson of North Canterbury is one of the high calibre entrants this year.
Cosy Toes is an online/mail order retail business, specializing in 100% New Zealand made merino wool socks, merino clothing and other NZ wool related products for babies and children. Tracey operates the business from home, after experiencing frustration that wool socks were not available for her two pre-school aged boys. She researched the history of the NZ market and discovered that inexpensive imported clothing had led to our own businesses closing down and selling their machines. While synthetic sock markets worldwide are 'massive', Cosy Toes has created a market niche, selling wool socks and promoting the benefits of wearing wool. Tracey now sells merino wool clothing for children to complement the woollen socks. Starting a business in a rural township with a population of just 300, Tracey knew that the internet was vital to growing her markets. The success is based on a niche product and high quality and innovative market, including social networking sites. Cosy Toes products are now posted all over the world. Tracey has gone on to support charities, including the Cosy Toes Sock Drive for orphans in Uganda.
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